Integral Group® Signs First Brand Ambassadorship Agreement of 2024


Integral Group® has embarked on an exciting partnership by signing a brand ambassador agreement with former Malian national football team player Samba Sow. The signing ceremony took place with prominent figures from Integral Group®, including Chairman of the Board Mr. Yavuz Macit, Business Development Manager Mr. Cenk Cem, and Export Manager Mr. Özgür Emre Öztürk.


Known for his outstanding performances with the Malian national team and having played for teams such as RC Lens, Dinamo Moscow, and Nottingham Forest, Samba Sow will now proudly serve as a brand ambassador for Integral Group®. This strategic collaboration aims not only to enhance the brand's global visibility but also to actively contribute to the growth and development of sports on both local and major international scales.


During the signing ceremony, Chairman of the Board Yavuz Macit emphasized the significance of the partnership by stating, "Collaborating with an experienced athlete like Samba Sow will strengthen our presence in the world of sports. We aspire to introduce our brand to a broader and more diverse audience by leveraging the unifying power of sports."


Business Development Manager Cenk Cem highlighted the alignment of Sow's achievements and character with Integral Group®'s core values, stating, "Samba Sow's extraordinary sports career and personal qualities align with the principles represented by Integral Group®. This collaboration will not only enhance our position in the world of sports but also authentically represent our brand identity."


Expressing optimism about the collaboration, Export Manager Özgür Emre Öztürk said, "Samba Sow has a large global fan base. With this collaboration, we aim to showcase Integral Group® projects in more countries, taking conscious steps towards global success in the field of sports."


This strategic partnership aims to increase Integral Group®'s engagement in the sports world, making a meaningful impact on the brand's international trajectory and contributing significantly to its global expansion.


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